Editor Interview: Joy Peskin (FSG Books for Young Readers)

Here’s a hearty OPB welcome to Joy Peskin, Senior Executive Editor at Farrar, Straus, Giroux Books for Young Readers, an imprint of Macmillan Children’s Publishing Group.

Joy and I first crossed paths this past June at the WIFYR conference in Utah, where we were both on the teaching faculty (her virtually, me in person). I caught her afternoon Zoom talk to the entire group, and about halfway through I was already mentally drafting the invitation to bring her onto OPB. Yeah, she was great.

So, here we are.

A quick bio for context: Joy has spent three decades in kidlit, moving up the editorial ranks from Editorial Assistant all the way to the top. Her stops include Puffin, Scholastic, Viking, and now FSG BYR. She edits across picture books, middle grade, and YA, and her current picture book work includes the best-​selling Escargot series, written by Dashka Slater and illustrated by Sydney Hanson. She’s also mentored a whole crew of editors coming up behind her, including Kendra Levin.

Alright, on to the questions!


RVC: You were weighing social work against publishing when you graduated. What tipped you toward books?

JP: My parents were willing to pay for what was then the Radcliffe Publishing Course, but not for a social work degree. That’s the honest answer. And I respected it. As a parent now of a 16-​year-​old myself, I get it—it’s not our job as parents to pay for everything our kids choose to do. We get to have a horse in the race.

RVC: As someone with two kids of my own, I say “yep.”

JP: They very graciously offered to pay for Radcliffe, and I took them up on it because I was happy to try out both paths and see which door opened first. Publishing was the door that opened.

What I ended up doing was finding a way to do both. I’ve always done social-​work-​adjacent work as a volunteer, and I’ve always done publishing as a paid employee. Both really matter to me.

One thing I try to convey when I mentor people is that you set yourself up for failure if you think one job is going to satisfy every professional need in your life. Same way you don’t choose one partner and expect them to satisfy every single need in your entire life. You can try. I don’t think it’s going to work.

RVC: What from the Radcliffe course actually stuck?

JP: A number of things, but the one I think about the most is the social element. The director of the program at the time was this amazing woman named Lindy Hess, who has since passed away. And as I recall, Lindy said that if we got into the program and completed it, we’d get a job—it was a job machine in 1996. Publishers recruited right out of Radcliffe. Faxes would come in with job listings and cover the entire wall by the end of the six weeks. You’d just walk up, pick one, and apply.

RVC: WOW. Stories like this just…wow.

JP: But the more enduring lesson was this: we literally had something called Sherry Hour every day. I did not drink sherry at it. I don’t know if any of the other students did. But we were meant to have a little snack and socialize with each other and with the publishing professionals who came to present that day. Lindy told us that was important, and she was right.

I think about that constantly now that we’re all working from home or hybrid. The proximity thing, learning by osmosis—that’s diminished. So the social piece has to be much more intentional now. Junior people have to be more curious and inquisitive. Senior people have to be more deliberate about teaching.

RVC: Amen to that. And speaking of learning from senior people…your first job in New York was at Puffin, and you clearly admired your boss there. What did that early apprentice period actually look like day-to-day?

JP: I remember starting and my boss saying, “Oh my gosh, I’m so glad you’re here—I have a project for you.”

I was like, “I’m going to get a project! An important project! It’s going to be creative!”

And then it turned out the project was: it’s winter, she’s organizing her Bologna schedule, and I need to make a grid and send out a million faxes. This was the olden days. So I had to learn how to use a fax machine, dial internationally, offer people slots, move them around the grid.

That’s the honest picture of starting out. In the beginning, your work is very administrative. Then it slides into a hybrid where you’re assisting some and doing some of your own books. Then when you move up to editor, most people aren’t assisting anymore—you’re doing your own work. At that level, I was at Scholastic, where I got projects handed down from senior people who acquired them and then dropped them onto us as if from the heavens. I didn’t start acquiring my own books until I moved to Viking as a senior editor. I was about 30.

RVC: But you got to run the department at FSG for about 13 years, which sounds pretty terrific.

JP: The big change when I became Editorial Director in 2012 was that I was acquiring my own books, editing my own books, and managing a team. That was 13 years. Now as Senior Executive Editor, I’m back to just acquiring and editing my own stuff and managing an assistant, which honestly is a nice reset. I love the mentorship piece and I still do plenty of that, but there’s something clarifying about being able to focus on just the editorial work itself again.

RVC: Let’s talk picture books specifically. You’ve worked on the Sparkle series with Amy Young, an author-​illustrator. What’s that dynamic like compared to when you’ve got a separate author and illustrator on a project?

JP: I love working with Amy. I worked with Amy years ago when I was at Penguin, and then we did the Sparkle books together at FSG. One reason I love working with author-illustrators—and I’ll admit this is a little selfish—is that it cuts out some of the approvals process. If you’re both the author and the artist, I know you approve the art because you made it! When there’s a separate author, obviously we want them happy with the art too, so we run every stage by them. Happy to do that. Always want to do that. But when it’s a one-​stop shop, it’s just easier.

I also love that author-​illustrators are using both parts of their brain at once. They’re picturing how the art looks and tailoring the text to that. There’s a unity of creative vision.

RVC: You’ve said the freshest picture books bring something new to evergreen topics—first day of school, new sibling, bedtime. What’s a recent example that made you go, “oh, THAT’s how you do this topic differently”?

JP: by Bunmi Laditan, illustrated by Tom Knight. Absolutely perfect example. The ground floor of the story is the classic thing—your child is going from a crib or your bed into their own big bed. Every parent has some version of that conversation. Sometimes kids are excited, sometimes not. It’s a turning point in most children’s lives.

RVC: Here’s the OPB review of The Big Bed. It’s an interesting book for sure.

JP: Bunmi took that common thing and totally inverted it in a genius way. Instead of the parents sitting the little girl down to say, “You’re a big girl now, time for a big bed,” she flips it so that the little girl goes to the dad and is like, “Dad, we need to have a talk. It’s been the three of us in this bed—you, me, and Mom. There’s not room for you anymore. This is your own big bed, which will actually be a camping cot, so I can be with Mommy.”

Genius. We all get it, but I’d never seen it done that way before.

RVC: Agree. But back to mentoring. You’ve been on both ends of the equation. What makes it work in publishing specifically?

JP: Publishing is an old-​fashioned apprenticeship. You don’t need a graduate degree to do it—some people have one, and that’s fine, but you don’t need one. You can’t just jump into a surgical suite and start cutting people up without a medical degree. But you can, in fact, jump into publishing with just a bachelor’s and learn the whole thing on the job. So mentorship has to be baked in.

Some people are more inclined to receive it or give it, based on a lot of factors. For me, I’ve been really lucky to identify people I wanted to learn from. Who you end up reporting to can really determine your path. But sometimes it’s not even your boss—it’s another senior person in the group.

RVC: Such a great point.

JP: What worries me now is that we’ve lost so much of the proximity piece. When I started, I sat in a cubicle right outside my boss’s office. I listened to everything she said because she was right there. That’s how you learn by osmosis. Now we don’t have that. So we have to be much more intentional—senior people have to actively teach, and junior people have to be genuinely curious.

AI is going to make this worse if we let it. The question with AI is: is it going to make us more human or less human? It could make us better at connecting. But right now I think it’s short-​circuiting our brains. We can’t forget how to be people.

RVC: Kendra Levin (VP and Editorial Director at Simon & Schuster Books for Young Readers) has publicly credited you as a mentor. From your side of that mentorship, what did you spot in her early?

JP: Kendra is my heart. I was texting with her today. I met her when she was 19—and because everybody stays the age they were when I met them forever, in my mind she’s still probably 19, although she’s not.

David Levithan had hired her as an intern at Scholastic, and she came to work in my office on Fridays. I had this weird office that had been a copy room, no windows, but I had a long desk, so David asked if she could sit with me. And we just hit it off right away. She knows I’ve told this story a million times, but sometimes I’d come in cranky—I was in a relationship at the time with a lot of ups and downs—and Kendra’s presence would just pry me out of whatever mood I was in. She was warm and delightful and smart and great at the work.

RVC: Who doesn’t love people like that?

JP: So first I connected with her as a human. Then when I moved to Viking and brought her over as my assistant, she was just so impressive at the work. And what really stood out was this: we’d have a check-​in and I and the other folks she reported to would be like, “You’re amazing, you’re the freaking best.” And she’d say, “Great. Are there specific ways I could grow and do better?”

She always wanted the critique. She had genuine passion for the work and this deep desire to keep learning. She never resisted the praise, but she wasn’t satisfied with just praise. That combination told me everything.

RVC: Now I want to hang out and work with Kendra. But back to you and your career–FSG has a clear identity as a publisher. In the picture book space specifically, how do you and your team define what feels like an FSG book versus what belongs elsewhere?

JP: What I really value about FSG—and it’s been this way from the start, even though I’m on my fourth boss over the years—is that the books I do are appreciated.

I brought something to acquisitions recently and people were like, “This is such a Joy Book.” And I felt very seen. Because a book I’m drawn to isn’t a specific genre—it’s a sensibility. It’s what’s baked into who I am and what I care about. And the house gets that. I don’t feel pressure to chase things outside my range.

RVC:…thinking hard about what’s a Ryan Book…hmmm…

JP: For picture books specifically, the example I’d hold up is the Escargot series by Dashka Slater. It came in through her agent, Erin Murphy, as this quirky little one-​off. A snail breaking the fourth wall, trying to get to the end of the book, moving slowly. Voicey and funny. It came from a really organic place for Dashka—she’d brought a snail puppet to author visits for her other books and just started talking in this snail voice as a gimmick, and kids loved it. So the book grew out of that.

RVC: For the deep dive on agent Erin Murphy, here’s the OPB interview with her. Back to you, Joy!

JP: I like an organic build. I tend to be much more comfortable with projects that start as some unusual thing I liked and then other people liked it too. Not a too-​big-​to-​fail thing where somebody spent $6 billion on a 40-​book series and then everyone’s job is to like it, so you can’t get sincere answers about it. That doesn’t create good art.

Escargot just did its thing, and now we’re building a 20-​book series. That’s the kind of thing I love.

RVC: As do tons of readers, too. But let’s shift to talking about the WIFYR (Writing and Illustrating for Young Readers) conference now, since that’s where I “met” you. Sort of. You had a room full of writers hanging onto your every word despite you Zooming in. What’s the piece of advice you find yourself giving—both to writers and to the editors on your team?

"Make It Work- Tim Gunn" Poster JP: “Make it work.” That’s straight from Tim Gunn on Project Runway, which I’m sure my kids have watched too many episodes of.

RVC: Me too!

JP: Tim would go up to a designer working on some assignment—make a dress out of stuff you found in a dumpster, whatever—and he’d say, “Tell me about this.” And then he might say something like, “I’m concerned, I don’t really get what you’re doing here…” But if the person loved it, he pushed them to, you know, make it work.

What I took that to mean is: All I can do is tell you if it’s working for me. If you give someone that feedback, they’ll either say, “Yeah, I agree, this is not coming together”—and then great, we’re on the same page. Or they’ll say, “No, I really love this.” And then it’s like: Okay, it’s not working now. If you love it, let’s find a way to make it work. If you can’t find a way, do something else.

I give some version of that advice all the time. “It’s not working for me. That doesn’t mean you can’t make it work. I don’t know exactly how, or maybe I have a couple ideas too. But—make it work.”

RVC: Preparing for a conference like WIFYR: how does that compare to coaching an author through a manuscript in-house?

JP: I take WIFYR seriously. What’s heartbreaking about the industry is that not every organization out there is ethical. Some places make promises they can’t keep—pay us a thousand bucks, come to this workshop for the weekend, we’ll get you published. Not possible.

WIFYR is the opposite. It’s best in class. So when I’m invited, I really prepare.

RVC: What an endorsement!

JP: For the one-​on-​one critiques, I’ve drawn a lot from my professional coaching training, which I did at Rutgers—the co-​active approach. You meet with the person, you listen, and then you basically ask them: What would feel like progress to you? What is it you want? Because not everybody wants the same thing. Some people want kind of what you’d expect—what did you think, what stood out, what’s not working. But some people are basically like, “Just tell me: Do I suck at this? Should I never do this again?”

So I don’t go in assuming what somebody wants. My goal is to be as clear and kind as possible while taking into account what the person is actually there for. That approach translates directly to the in-​house editing work, too.

RVC: Best thing a kid reader ever said about a book you worked on?

JP: This is easy. The 57 Bus by Dashka Slater—the same author as Escargot, a very multi-​talented writer. The book comes out for its 10-​year anniversary in Fall 2027. It’s a nonfiction YA about two teens whose paths cross when one of them—Richard, a Black teenage boy from a disadvantaged background—sets the skirt of the other teen, a white middle-​class transgender youth, on fire on a bus in Northern California. The person whose skirt was set on fire is injured but recovers. It’s about that moment, but it’s also about what came before and after, and about race, class, gender, forgiveness, repentance, paying your debt.

Early on we got a letter from a reader—a white middle-​class teenage boy—who said, essentially, that he’d gone into the book expecting to have a negative reaction to Richard. Like, how could you do what Richard did, how could you harm someone in that way? But he came out realizing he could have been Richard. Because Richard is essentially egged on by his friends to do a dumb thing. And I have a teenage boy living in my house. They can be stupid, God bless. They’re very peer-​motivated to do silly things because their friends think it’ll be funny. Richard thought it would just be a little spark. He didn’t expect the skirt to go up in flames.

That “there but for the grace of God go I” moment—a book making a teenager have that realization? That’s the whole thing right there. That’s why we do it.

RVC: Great answer, Joy. Let’s ask one more to wrap up this part of the interview. What’s a question no one’s ever asked you in an interview that you wish they would?

JP: “What’s the one that got away?”

RVC: What’s the answer?

JP: It’s Love, Aubrey by Suzanne LaFleur. It was a middle-​grade novel, published in 2009, I think. I bid on it when I was at Viking. I still think about it. It was just the most stunning story about love and loss and recovery.

RVC: Alright, Joy—time for the SPEED ROUND. Zippy-​quick questions, snappy-​fast answers, please. Ready?

JP: Ready.

RVC: Sparkle the Unicorn but make it a cocktail. What’s in it?

JP: Oh, that’s so fun. I’m not great at cocktails—I’m a gin and tonic or whiskey on the rocks person—but okay. It would be one of those cocktails that’s a little blue and a little yellow. A little bubbly and froofy. It would definitely have a cute little toothpick in it with a unicorn on top. Fruity but light. Very summery.

RVC: If your inbox had a theme song, what is it?

JP: I can’t quite land on a song, but I have a visual, which is: a leaf pile, and I’m raking, but the leaves keep falling. So maybe “Hazy Shade of Winter”? Something seasonal, something fall. But cheerful. There are no grudges. I’m just always in there raking.

RVC: A picture book from the past year that deserves more buzz?

JP: Finding Forgiveness by Rebecca Gardyn Levington, illustrated by Diana Mayo. It got some very nice notice—it was a Sydney Taylor Notable—but I absolutely love it, and I think it deserves more. It’s a perfect example of what I always talk about with picture books: three points of entry.

One, it’s Jewish-themed—and specifically about Rosh Hashanah, which is underrepresented (bonus points for not being about Hanukkah or the Holocaust, no offense to either).

Two, it’s a sister story, and I love a good sister story.

Three, it’s a conflict story—the sisters have gotten into a fight the night before Rosh Hashanah and have to make up.

Plus there’s beautiful back matter about the tradition of Tashlich, and about how to make a good apology. Because we make kids say they’re sorry all the time—you hit your brother, you broke your sister’s necklace, say you’re sorry. But what does it actually mean to make a repair? To understand the difference between impact and intention? That book gets at all of it.

RVC: The single most useful habit an editorial assistant can build in their first six months?

JP: I have a new EA right now—Cassandra Gutterman-​Johns (shout out! she’s crushing it)—and one of the things she’s doing so well is asking questions designed to help her understand me, and the other editor she supports, and how we each work. Not just “How do I do this task.” She’s taking over a tracking system from my previous assistant, and she said, “If it’s okay with you, I’m going to update it. But first I want to know what parts of it are useful to you, because I don’t want to change those.” I was like, I love you.

Not romantically. HR, relax.

But that’s such a good question. She’s not upending anything on day one. She’s learning the job first, then thinking about how she can tweak it for her own workflow and for what her bosses need. That’s the whole game.

RVC: So you’ve got Pablo the sleepy cat, Pixie the fluffy guinea pig, and Clemmie the camera-​shy guinea pig. Here’s the ultimate question. Guinea pigs–great pet or the GREATEST pet?

JP: That’s the hardest question you’ve asked me, Ryan.

Pablo is a prince among cats. But I feel like the cat-​plus-​guinea-​pig combination is the lifestyle I want to have until I’m dead. Guinea pigs are the unsung heroes of pets. I bring my pigs outside to graze in the park, as anyone would, and when I went to our local town festival—which is called, I’m not kidding you, Maplewoodstock—I brought them out in their little outdoor pen, and I met probably 200 people of all ages and backgrounds who went absolutely out of their freaking minds for the pigs. They make people happy. They bring people together.

Everybody should get at least two—they’re herd animals. And they’re wasted on children. Do not throw them in a classroom. Be an adult. Get a couple of guinea pigs.

RVC: Well said. Thanks so much, Joy!

Industry Insights: Katie Dwyer (Picture Book Studio)

I’ve been poking around Substack recently to find new resources to share with my students, and I’ve found a few I want to share here as well. Enter: Katie Dwyer, an Asheville, NC author/​illustrator who’s running a Substack about making picture books.

Picture Book Studio

Here’s the main Substack. She recently paused paid subscriptions and said all posts going forward would be free. Nice!

https://katiedwyerillustrations.substack.com/

And yes, she’s a dog person.

https://substack.com/@katiedwyer/note/c‑123533360

One thing that grabbed me right off is the benefit of watching someone’s process while they’re still in it. It’s great to see people in the moment explaining things vs someone twenty-​mumble-​mumble years out talking about it all in retrospect. She’s also refreshingly honest about what she doesn’t know yet. I can get behind the learn-​with-​me vibe.

This is Katie!

She’s got a pair of picture books coming out in 2027. My guess is we’ll include one of them in OPB in some manner. (Hey, Katie–have your people talk to my people…and by “my people,” I mean me!)

Her Substack content’s more than just craft and process work. She’s got interviews too, like this one with Raissa Figueroa (love when people get real about learning new skills, burnout, etc.).

https://katiedwyerillustrations.substack.com/p/interview-with-illustrator-raissa

Another thing I like–she’s offering useful content without shoving a $399 “Become a PB Illustrator!!!” course at me every 90 seconds. I’m all for high-​quality courses, but my world’s already too oppressively commercialized. I appreciate the break.

If you want even more Katie, here’s her regular website.

https://www.katiedwyerillustrations.com/about

Agent Interview: Mela Bolinao (MB Artists)

Welcome to Mela Bolinao, founder of MB Artists, an illustration agency that represents more than 60 children’s book illustrators from around the world.MB Artists Logo

Mela has a background in art history and visual arts from Barnard College, and she’s spent more than two decades helping artists connect with publishers, art directors, and other clients across the children’s market.

If you’ve ever wondered what makes an illustrator portfolio stand out, how artist reps find new talent, or what illustrators need to understand about the business side of kidlit, this interview is for you.


RVC: What first pulled you toward the children’s illustration world?

MB: Honestly, I was pre-​med when I entered Barnard College. When I switched my major to art history with a concentration in visual arts, my plan was to pursue art therapy. Once I graduated, I landed a job offer as an assistant to an art rep, a job that I did not know existed. The agent was Harriet Kasak of HK Portfolio.

At the time, I thought being around children’s book illustrators and illustrations would give me the opportunity to understand art/​imagery better. My initial plan was to work with the agency for 2 years and go back to grad school for art therapy.

RVC: How does your art background shape the way you look at children’s book illustration today?

MB: My background in art history shaped the way I review portfolios and define my style preferences when I decide to represent an illustrator. My Visual Arts concentration gave me a better understanding of the basic requirements of how to draw human anatomy, proportions, depth/​perspective, composition, texture, line, pattern, and color palette.

RVC: What led you to become an artist representative vs doing art therapy or something else?

MB: Luck and Harriet Kasak’s persistence in keeping me as her assistant. After 2 years of working with HK Portfolio, the agency started representing additional artists. Harriet was a great mentor and allowed me to take on artists that I thought would be a good addition to her roster.

At the time, Harriet and I divided the 2 main markets between us, I managed the artists working on textbook market while she worked with the illustrators whose styles primarily lean on the trade market. I remember being reminded several times that my position at HK Portfolio was supposed to be temporary that grad school was calling. However, Harriet would dissuade the notion and eventually presented the opportunity of a lasting partnership with the agency and becoming an art rep.

I think I knew after a couple of years that this would be my path. It was my first job right out of college; I took the reins and became owner of the agency in 2003 when Harriet passed away from cancer. It is important to note that I am still loving what I do and still get excited to hear about books we work on.

RVC: For readers who might be new to this side of the business, what exactly does an artist rep do?

MB: The art rep is the illustrator’s extension. It is my job to market and manage the illustrator’s portfolios, reach out and find sectors that fit the artist’s style, and ultimately acquire projects for my illustrators. As an agency we manage the acquisition, contract negotiations, fees, billing and collections so the artist can focus on creating art.

Artist rep is the illustrator’s partner, one can say that I am a “wife or husband,” emotional support otter/​rabbit/​dog, psychiatrist, cheerleader, fan, parent, etc.

RVC: What was the very first book deal you made as an artist representative?

MB: Since I started working in textbook publishing, the first job I got was for the Scholastic Reading Program–it was a huge project that I managed to get 8–10 illustrators approved. In terms of trade book deals, the most memorable contract I worked on was for the Flat Stanley series that lasted over 6 years for multiple titles.

RVC: What did that first sale teach you that still shapes the way you approach the business today?

MB: A project is a group effort. Every job has multiple drivers – author, publisher (editor/​art director/​art designer/​ marketing dept) and illustrator. Every project consists of several moving parts that need to function properly, creatively, and respectfully. It is important to have patience and open-​mindedness as things sometimes do not run smoothly. That group effort reinforces the importance of keeping ego out of any project.

RVC: MB Artists has been around for more than two decades now. How has the job changed since you started?

MB: I celebrated 30 years in this industry last year.

RVC: Congrats on that!

MB: When I started, we used to send actual portfolios to publishers. For b/​w projects, I remember standing and feeding the fax machines line art samples. I spent a lot of time talking to clients for inquiries or portfolio requests over the phone. Besides my best friend’s phone number, I memorized the number for Breakaway, a bike messenger service for pick-​ups and drop-​offs. Nowadays, all of that happens online. The internet was a game changer. Websites and social media are prevalent. The internet brings about a bigger community of creatives and exposure to clients as well as illustrators around the world. Luckily, I still meet with clients in person to catch up.

I think it is still important to see clients in person. In the textbook market, there used to be many design firms working for educational programs. As an agent, I am now sometimes acting as an art buyer where the publisher hires me to manage the program from artist suggestions, assignments and coördination.

RVC: When you’re looking at a portfolio, what’s the difference between someone who can create strong individual images and someone who clearly understands visual storytelling across an entire picture book?

MB: One great image can be a one-​hit wonder. It can be a snapshot of a moment like a photo of a person or event. A one-​of-​a-​kind image that stands on its own.

Visual storytelling requires a vision that consists of a beginning, middle, and end. It requires careful thought process of how to balance characters, emotions, interactions, movement, perspective, compositions and the thread that brings it all together. Visual storytelling requires character consistency from the beginning to the end. It is one thing to be able to draw but to tell a story is another level of artistry that keeps the reader engaged, interested, excited, emotionally challenged, and obviously entertained. A good storyteller should be able to capture the nuances, the details, the history, and experiences through a series of illustrations.

RVC: You’ve mentioned that hands, feet, body positioning, and facial expressions are especially important to you in portfolio samples. Why do those specific things matter so much?

MB: They are the cornerstone of storytelling. Most stories, if not all, are character driven. To have unique and lasting characters, the illustrator needs to exhibit how a character’s facial expressions, body position, all the way to his/​her hands and feet to convey the story and engage the reader. To be a good illustrator is to have his/​her character become an icon that has a lasting impression on the reader.

To add—an illustrator should be able to show the foundation of drawing and what best way to demonstrate that talent is to see how an illustrator draws the human form.

RVC: You represent artists working in a lot of different styles. What makes an illustrator’s style feel distinctive versus simply trendy?

MB: I don’t pay attention to trendy styles. I based my decision first on the fundamental requirements of being an artist, the ability to draw. Then I have a checklist that follows that will eventually define the signature look of the illustrator. All styles can be grouped in several categories. The way an artist determines how to illustrate characters with emotional depth and personality is key in growing a signature look. Once a signature style is established, then the rest follows in incorporating the environment, secondary characters, use of perspective, color palette, contrast, texture, etc. to make the style distinctive and unique. Trends are temporary. A good illustrator can incorporate trends in his/​her style. A signature look is long lasting and permanent.

RVC: Social media has changed the way illustrators get discovered. How much attention do you pay to platforms like Instagram when scouting for new talent?

MB: Online or social media presence helps me review how the illustrator’s style progresses. I have approached some illustrators after seeing them on Instagram, but it is not my go-​to source for discovering talent. I still rely on artists reaching out to me for representation. I think social media is a great outlet to assess the competition. It is also a great resource for trends and style research.

RVC: What’s a hard truth about the illustration side of kidlit that more people need to hear?

MB: Publishing is always evolving from style and market trends to overall consumer demand. Our industry also reflects current social, entertainment, and political environment. It is interesting to note that the interaction between publishing, education, and entertainment that shapes cultural narratives, emotions, and public opinion. Kidlit is cyclical—themes, styles, trends, and even book formats. To work in kidlit you need to be open minded, to evolve, and most importantly continue to grow as a creative.

RVC: What’s a portfolio mistake illustrators still don’t realize is hurting them?

MB: Illustrators need to know their target audience and how to use their strength and avoid their weakness when putting together a portfolio. In addition, once you know the target audience which then helps dictate the format you are after, a body of work consisting of 12–18 strong images to showcase your signature style will be ideal. Remember that less is better to capture one’s attention. Most clients looking for talent would rather see style consistency rather than a body of work with no style direction.

RVC: Since COVID, I’ve tried to ask every interview subject a health and wellness question. The illustration world can feel isolating sometimes, especially for freelancers working alone all day. What’s your best advice for illustrators trying to stay creatively energized without burning themselves out?

MB: Take a moment to spend time outdoors—to get inspiration. It can be as simple as walking in the park, visiting a playground or a library, sitting on a bench, sipping coffee or tea in a café and really observing your surroundings. By doing so, you get inspiration for the characters existing doing daily routines. Make sure to notice how the way the clothing affects the appearance of a person, to study body stances, and pay closer attention to kids’ facial reactions, etc. without appearing to be a stalker.   Learn to observe and quickly document what caught your attention. It can be as simple as liking the way a scarf is worn or blowing in the wind. Then try to incorporate it in your illustration. Not only will it bring “life” to your work, but it will encourage you to take a moment to get away, breathe, and let your art carry you without stress and commitment.

RVC: In all your experience with the world of kidlit, what has most surprised you?

MB: The acquisition of smaller houses. 30 years ago, there used to be different houses with unique niches but nowadays, it has gotten smaller. Now we keep hearing about the big 5 publishers. Also, as technology keeps evolving, there is always a panic that kidlit is ending. But kidlit has withstood the changes and evolution. Now that we hear more about AI–I am grateful that kidlit is still committed to unique artistic styles away from AI.

RVC: One final question for this part of the interview. What are a few forthcoming projects you’re especially excited about right now?

MB: I have so many favorites. I look forward to seeing Sherlock Roach grow into more titles. All the books so far are all so fun and entertaining. I have some projects by self-​publishing authors that I am excited about as well

 RVC: Okay, Mela. It’s time for the SPEED ROUND. Fast questions and zippy-​quick answers. Ready?

MB: I love speed round questions—let’s go!

RVC: A portfolio review marathon requires emergency snacks. What’s your go-to?

MB: Pirate’s Booty—my weakness.

RVC: Which picture book character would make the absolute worst client?

MB: The Good Egg. It will be like a nonstop process of walking on eggshells.

RVC: If you could live in the world of any picture book, which would it be?

MB: The Bad Guys—not a picture book but they are just too cool, and I want to be one of the crew.

RVC: What’s one picture book you wish more illustrators would study closely as a masterclass in visual storytelling?

MB: Moses: When Harriet Tubman Led Her People to Freedom illustrated by Kadir Nelson.

 RVC: What’s one children’s book illustration trend you’d be fine seeing less of?

MB: Graphic Novels. It is a huge commitment and a lot of work for a short period of time.

RVC: Complete the sentence: “The illustrators who last in this industry are the ones who…”

MB: …continue to grow as artists. Art is not stationary. It is always moving and evolving.

RVC: Thanks so much, Mela! 

Industry Insider: Thank You, Jane Yolen

Sometimes the industry itself loses one of its giants. This month, children’s literature said goodbye to Jane Yolen.

Jane wrote more than 450 books, won more awards than I could possibly list here, and helped shape generations of readers, writers, and illustrators. Books like Owl Moon, The Devil’s Arithmetic, and so many others have become part of the fabric of children’s literature.

But numbers and awards tell only part of the story. Ask around the kidlit community and you’ll hear about Jane’s generosity, encouragement, mentorship, and welcome.

I experienced that firsthand. We wrote a few books together, and I had the pleasure of editing others she wrote. I also brought her to Florida once to meet with students. During that trip, she stayed at my house, and we threw a Jane-​Yolen-​themed party with local kidlit friends.

 

That’s the kind of memory I’m holding onto right now: Jane in the middle of books, students, writers, laughter, conversation, and a table full of food inspired by her stories.

So, instead of our usual Industry Insider feature this month, it felt right to simply say:

Thank you, Jane.

For the stories.
For the wisdom.
For the example.
And for helping make children’s literature the remarkable community that it is.

Industry Insights: Frog On A (B)Log

The name’s what first caught my attention. Who doesn’t love frogs, right?

Frog On A (B)Log has a sweet intersection: animals, nature, and picture books. I also like that it offers plenty of useful, practical stuff. Along with reviews and interview posts, I’m seeing a solid teacher-​resources page with things like a teacher’s guide, a Reader’s Theatre script, coloring sheets, and book review worksheets. Plus it’s got interviews, book birthday shout-​outs, and more. Yes, please.

As the site puts it: “If you like to read, write, share, or celebrate picture books, then you will like this blog!” Indeed.

Kudos to children’s picture book author, freelance writer and transcriptionist, and retired library assistant Lauri Fortino—and to her frog friend Finley, too!

Industry Insights: Let’s Talk Picture Books

It’s time to aim a spotlight on another fine PB website. This time, that means Let’s Talk Picture Books, Mel Schuit’s site that “started as a way for Mel to catalog the illustration styles and techniques she found in her own picture book and comic book collections.” She also hosts quarterly global one-​on-​one book swaps via Instagram. Fun, right?

Let's Talk Picture Books

Mel pays attention to parts of the form I appreciate seeing people take seriously: endpapers, casewraps, spine design, barcode design, all that good stuff that helps make a picture book feel like a fully made object. Lovely.

And the interviews are meaty, too. I especially liked the LeUyen Pham one which gets into process and tools, but also that anxious, messy middle of making a book (which is exactly the kind of craft talk I’m always happy to find).

This is a smart, visually tuned corner of the picture book internet. If you haven’t stopped by before, maybe give it a shot?