Editor Interview: Deidra Purvis (Free Spirit Publishing)

This month’s Industry Insider interview is with Deidra Purvis, an Acquisitions Editor for Free Spirit Publishing, an imprint of Teacher Created Materials. Free Spirit is the “leading publisher of social and emotional learning books for kids, teens, and educators.” The press also notes that it’s “unabashedly pro-​kid.” Love that, right?

Prior to her job as an editor, she spent a lot of time as a classroom teacher and Director of Classroom Services for a book distributor. Don’t worry—we’ll ask about all of that in a moment!

In her free time, Deidra writes creative nonfiction, backpacks, gardens, and rides a bicycle.

Let’s jump to the interview to learn more about Deidra!


RVC: What kind of childhood did you have, and how did it pave the way for your kidlit career?

DP: My childhood was pretty amazing in that I was surrounded by people who loved me.

RVC: I love interviews that start like this!

DP: I grew up in a low-​income household in rural Ohio, and I lived close to the land—I always loved nature and animals, and one of my favorite things was mushroom hunting in the woods with my dad every spring. Most of the men who immediately surrounded me also battled with alcohol use disorder, and that impacted me a lot. I grew up very insecure about my weight and other aspects of my body, and that became one of my biggest challenges. I also worried a lot about money.

I was very quiet, but I always had a lot of thoughts that I wanted to share and needed to process. I started journaling when I was around 10 years old to have an outlet for expressing everything that was bottled up in my head, and it grew my love for writing. This all developed an interest in mental health, too. I started reading books about mindfulness and practicing meditation when I was in middle and high school. The books I started reading around that age were intended for adults; and it’s funny looking back and thinking about how much I could have used books by Free Spirit when I was a kid and teenager. My interest in books, writing, and SEL all grew from my childhood.

RVC: So many writers end up writing books they wanted/​needed as kids. It makes total sense. Now, what were some of the formative books you read during those early years?

DP: I had a small bookshelf in my room, and I’d read these picture books on repeat: Happy Birthday Moon by Frank Asch, I Wear My Tutu Everywhere by Wendy Cheyette Lewison, Corduroy by Don Freeman, and The Monster at the End of This Book by Jon Stone.

RVC: What a great list!

DP: My mom had a great reading voice, and that’s what drew me to a lot of these books. I remember loving the way she made the echoing noise when the moon would speak, and I remember how dramatic she was when reading Grover’s voice in The Monster at the End of this Book. But I think it’s mostly by chance that these are the books I ended up with. They were all hand-​me-​downs other than the tutu book, and it’s funny because I was never a girly girl or into tutus.

As an older kid, my favorite book was Anne of Green Gables by Lucy Maud Montgomery. Then I started reading more and more nonfiction. Somewhere around late elementary, I wanted to work with animals, so I would go to the library and check out stacks of nonfiction books about animals. Then I got into books about meditation and memoirs.

RVC: Clearly, the plan for college was to learn to be a K‑12 teacher. What about that career choice appealed to you?

DP: I wanted to be a teacher for two reasons. It was important to me to follow a career path that made a positive impact in the world. I didn’t want take part in a career that I felt was harming people or the planet—I wanted to do good.

RVC: If only more people had such a goal!

DP: Teaching felt like the most impactful career that I could have. I also loved writing, but I didn’t think writing or working in publishing was realistic. I decided the best path for me was to be an English teacher.

RVC: How did the teaching go?

DP: Teaching was hard, so hard. It ended with me wearing my body down and getting very sick.  I still believe that teaching is one of the most important careers possible. I loved my students and had so many rewarding moments with them. If I could make one change in the world, I wish teachers had more support in doing the important work that they do.

RVC: Having been a teacher for 25 years, I quite agree. So, you moved into a non-​classroom role fairly soon after college. What kinds of things did you do as Director of Classroom Services?

DP: This was such a great move for me! I started calling myself a professional book nerd.

RVC: Love that term!

DP: I was part of a team of former teachers who had the job of curating custom book lists for PK-​12 classrooms across the U.S., and I eventually was promoted to be the director of this department. Each season, reps from all the major publishers would present their newly released children’s books to us, and they’d leave samples for us to review. This is what really grew my love for picture books.

Teachers, principals, librarians, and school district contacts would then reach out to my team with specific book needs. For example, a school principal might reach out to us and tell us they wanted to buy classroom libraries for every classroom in the building for grades K‑5. I would ask them questions to get to know the needs and interests of the students I would be serving, and I would use that information to curate custom classroom libraries for each teacher, specifically for their students. Making sure the students in the classroom could see themselves reflected in the books they had access to was important to me, and it showed me how far the book industry still needs to go to allow this to be possible. This job really gave me a look into the market, where the needs were, and where there were gaps. Most importantly, though, it really made me fall in love with kidlit.

RVC: A few years after your undergrad degree, you went back to school for an MFA in creative writing from Hamline. What was the goal?

DP: My goal at Hamline was to spend time doing what I loved doing. I had a vague goal of eventually getting a job in publishing so I could pursue what I loved, but my primary goals were to enjoy my time doing what I loved, to learn as much as possible about the craft, and to be around other writers.

RVC: What was the most useful thing your Hamline experience taught you?

DP: Wow. Everything. I’m happy that I studied fiction, creative nonfiction, and poetry. It really gave me knowledge into all forms of writing that I apply to my job today. I also spent a lot of time with Water~Stone Review, an annual literary journal published by Hamline University. In one class, I served on the editorial board for the journal. We read the final submissions that were being considered for publication and held conversations about which pieces should be published in the journal. This is where I learned how to read as an acquiring editor—How do you decide if something is ready to be published? What qualities do you look for? During my time at Hamline, in addition to serving on this editorial board, I also contributed as a screener for a couple years, and I was Assistant Editor of Creative Nonfiction during my last year at Hamline. Working on Water~Stone Review ultimately taught me the skills I needed to become an acquiring editor. I wouldn’t be here without it.

RVC: I’m a big fan of college literary magazines for exactly this reason–it’s such good training. How did you end up at Free Spirit?

DP: The stars aligned, and I still pinch myself when I reflect on how much I love my job and how I ended up here. My seven years curating and selling custom book lists kept me more engaged in education than I’d ever been before. I had the opportunity to attend annual conferences from organizations like ASCD, ILA, and NCTE. I was talking with leaders in education across the U.S. on a daily basis, so I became really in tune with new research in pedagogy; and, like I said, I came to know the kidlit book market really well.

I also had a personal interest in social and emotional learning (SEL) that started developing way back in my childhood, so when I learned more about school districts implementing SEL, I knew I wanted that to be my focus. I was often tasked with recommending book lists aligned with SEL units; I would research and incorporate SEL in the blogs I would write; and I would also present professional learning webinars through an SEL lens whenever I had the chance. I was so excited about the work being done in schools around SEL that I was considering possibly going back into the classroom if I couldn’t get into publishing.

But then it all came together. I had experience as a teacher, I knew the kidlit market, I was finishing up my MFA in Creative Writing, and I had a special interest in SEL. I was already a fan of Teacher Created Materials (TCM) because I regularly recommended their books to teachers, so when I saw their job posting for acquiring editor for Free Spirit, TCM’s imprint founded forty years ago to provide kids with social emotional resources, it was like the job description was written for me, and I had to go after it.

RVC: What’s the first picture book you acquired while there?

DP: The first picture books that I acquired will be available this summer. Two that I’m most excited for are Papa and Pearl by Annette M. Clayton and illustrated by Kimberley Barnes and Sonia and the Super-​Duper Disaster by Rachel Funez and illustrated by Kelly Kennedy.

RVC: What about each of these books appealed to you as acquiring editor?

DP: Papa and Pearl is a sweet story about a father and daughter immediately following the divorce of Pearl’s parents. It’s full of imagery related to princesses, pirates, and mermaids. What appealed to me about this story was that Annette M. Clayton’s writing is lyrical and imaginative. It’s a fun book any child will love, and it’s also a helpful resource for children experiencing the separation of their parents.

RVC: And what about the other one?

DP: Sonia and the Super-​Duper Disaster by Rachel Funez is about a girl who realizes she forgot her mom’s birthday, so she decides to whip up a last-​minute super-​duper surprise in the kitchen. Sonia has ADHD and anxiety, and throughout the story, she uses strategies to manage challenges as they arise. This one is filled with superhero imagery, and it’s another story that any child can love. It’s hilarious, and it’s also a great resource to demonstrate specific strategies children can use to manage anxiety that may pop up in their own lives.

RVC: I get the sense that Free Spirit’s picture books are different than those by, say, Candlewick, Peachtree, or other kidlit presses.

DP: All of the resources you’ll find in Free Spirit’s catalog are intended to help children and teens think for themselves, overcome challenges, and make a difference in the world. You can use our books to tackle tough topics such as neurodiversity, anger and stress management, childhood and teenage depression, anxiety, grief and loss, and gender. We have a growing list of picture books like ones that you would see in Candlewick or Peachtree’s catalogue. They are high interest, engaging, lyrically written, and include elements of fun and humor–and they cover a broad range of issues important to kids—from celebration of identity and family to tough topics like anxiety and grief. A good example of a Free Spirit book is Paula’s Patches by Gabriella Aldeman and illustrated by Rocío Arreola Mendoza, about a girl who is embarrassed when her hand-​me-​down pants rip at school. She comes up with a creative solution of making patches not only for herself, but to share with her friends as well. The book is an authentic and fun exploration of problem solving.

We include that element of fun and humor in our books even when tackling tough topics. This aspect is really front and center in our new release You Made Fun of My Sandwich by Jessica Pegis and illustrated by Harry Briggs. It is laugh out loud funny, and I love the speaker’s inquisitive voice. It starts with a child’s observation that a classmate is mocking their sandwich, and then we follow the child’s imaginative and hilarious thought process as they consider why. As fun as this book is for children to read, it tackles two tough topics: bullying and hunger.

Another thing that really sets our list apart is that we seek out experts in children’s mental health for many of our books. Our picture book What Does Grief Feel Like? is written by Dr. Korie Leigh who has specialized in working with children and families experiencing grief and loss for over 16 years. When you read a Free Spirit book, you can trust that the representation, strategies, and tools are backed by experts. You can also trust that we’re addressing both these topics in an engaging kid-​friendly way.

RVC: What’s the biggest misconception about SEL (social and emotional learning) picture books? 

DP: Some people might think that SEL picture books are didactic and can only be used to teach emotions or other SEL skills or strategies. My favorite SEL picture books are the ones that tell authentic stories using rich language and engaging artwork. Any child or adult can fall in love with them, and they don’t have to read it for the SEL element. I also think that most good picture books are SEL picture books. We read books to learn about ourselves and the world, to feel a sense of belonging, to celebrate identity, to see how characters navigate challenges, or to build appreciation and joy. All of these are qualities of SEL picture books.

RVC: As an acquiring editor, who or what has most influenced you?

DP: My childhood influenced me a lot, and I continue to be inspired by the children around me. I also have to shout out the editors at Free Spirit. They are so talented and do amazing work. I’ll often peek into the manuscripts they’re working on, and I’m in awe of their thoughtful feedback to the authors they work with. It’s such a gift that I get to learn from them every day. It’s another reason I sometimes pinch myself—I’m surrounded by a lot of talent here at Free Spirit.

RVC: You’re a writer, too. What kind of creative nonfiction are you making?

DP: I’m working on memoir that I hope to start sending out to agents and editors within the next year. I also have several essays and poems on submission with literary journals. Almost everything I write is in exploration of my childhood in rural Ohio.

RVC: Any interest in writing picture books of your own?

DP: For sure. It’s not something I’m actively working on, but the temptation is there.

RVC: Since COVID, I’ve been asking everyone at least one health and wellness question. How do you defeat negativity—either internally or from outside yourself?

DP: Learning loving-​kindness meditation was a gamechanger for me.

RVC: One final question for this part of the interview. What upcoming book are you especially excited about?

DP: The next Free Spirit book that I’m really looking forward to is Dominique’s Thrifted Treasures by Margarett McBride and illustrated by Ryan Middaugh. Please read it because it’s doing exactly what I said I love about SEL picture books. It’s a beautiful story that highlights community and shared experiences. Dominique receives a hand-​me-​down jacket from their Pawpaw and isn’t too enthused. However, after Mama comes home with a bag of thrifted clothes from the thrift store the next day, Dominique becomes fascinated by the unique story of each piece of clothing. They spend the day running errands with Pawpaw and running into people who previously owned each item Dominique is wearing. Thrifting is such a fun and relevant topic, and the idea of appreciating the community aspect of thrifting and the stories that the clothes tell is so touching. The artwork is beautiful, and I can’t wait to see this book in the world. It will be available in February 2024.

RVC: Alright, Deidra. It’s time for the LIGHTNING ROUND. I’ll zip out some questions and you zap back some answers. Are you ready?

DP: Sure!

RVC: Would you rather have a personal chef, a maid, or a masseuse?

DP: A personal chef, please!

RVC: What inanimate object would be the worst if it played loud dance music every time it was used?

DP: A pillow?

RVC: What’s the funniest word in the English language?

DP: Lollygag? I don’t know if I think any word is funny, but lollygagging brings me joy.

RVC: Your life is on the line. You need to sing one karaōke song to save it. What do you go with?

DP: “Bicycle Race” by Queen.

RVC: What’s the last SEL picture book you read that WOWed you?

DP: So hard! I have a lot of favorites, but the most recent one I read that really moved me was A Day with No Words by Tiffany Hammond.

RVC: Let’s end with your favorite line from any Free Spirit picture book.

DP: I love the opening lines from I Think I Think A Lot by Jessica Whipple: “I think. I think a lot. I think I think a lot. Such a cute, relatable, and important book.

RVC: Thanks so much, Deidra!

Author/​Illustrator Interview: Anne Appert

This month’s Author/​Illustrator interview is with queer, nonbinary storyteller Anne Appert “who uses whimsy and humor to inspire and connect with readers on their own journeys towards becoming their most authentic selves.” In all of Anne’s social media, I find variations of the following: “nonbinary artist, author, aunt, alliterator.” Such splendid use of similar sounds, wouldn’t you say?

Need more about Anne? There’s this, too. “When not creating stories and art for children, I like to dye my hair every color of the rainbow, make stickers, and teach myself how to roller skate.”

Anne’s the author/​illustrator for Blob (2021) and the forthcoming picture book What If You Wish? (March 5, 2024), both from HarperCollins. Anne’s also the Illustrator Coördinator for the NJ chapter of SCBWI and an adjunct professor at Montclair State University where they teach digital painting and children’s book illustration.

Let’s get right to the interview to learn even more about Anne!


RVC: Growing up in New Jersey, how did your surroundings influence your creativity and storytelling?

AA: While I grew up in a very suburban area of New Jersey, I had a large yard and a wooded area with a stream that became a stage for elaborate games of pretend with my twin and next-​door neighbor/​best friend. My entire family is creative in some way: my mom is a skilled knitter and sewer and my dad is a musician and teacher. My siblings and I were always encouraged to use creativity and imagination in everything we did. For me and my twin, every craft, LEGO building, board game, and blanket tent led to games of pretend. In a way, my imaginative play was just the beginning of my journey as a storyteller, and I never gave it up (one could argue that I never grew up). Now I try to capture that feeling of whimsy and possibility from childhood in both my art and my words.

RVC: Is there a book/​reading experience from that time that really stands out in your mind?

AA: My parents are vociferous readers, and my siblings and I were all infected with this love of reading as well. My childhood was filled with trips to the library, used bookstores, and listening to books on tape in the car. I spent many nights falling asleep reading a book under the covers (and broke several pairs of glasses this way, much to my parents’ chagrin).

RVC: Yep, I’ve totally been there.

AA: Reading was such a part of my family culture that it’s hard to pick just one experience; however, there are two routines that stand out to me when I think about my family and reading. My dad would make up bedtime stories to help us fall asleep, often building on the story from the night before to create wonderful worlds of characters. (I still would love to have Bobo the Bear in one of my own books.) My mom would read us chapters of books like Charlotte’s Web, and, as we got older, read the books we read to chat about them with us.

RVC: Why did you choose to attend FIT (Fashion Institute of Technology)? What was your intended career path post-graduation?

AA: The way I chose FIT was a bit circuitous, much like publishing! My high school did not have an art program, but I liked drawing, and I was good at math, so I planned on becoming an architect. When I started to receive brochures from schools with architecture programs, I stumbled upon one that also listed Illustration as a course of study. I hadn’t realized one could study illustration, and after seeing this, immediately decided I wanted to go to school to become a picture book author/​illustrator. I went to a portfolio review day where art schools from all over the East Coast sent faculty to look at portfolios, which was where I decided to apply to FIT. 17-​year-​old me thought it was VERY COOL that there was a fashion school close to me, the faculty were kind and encouraging, and, as part of the SUNY (State University of New York) system, it was affordable.

Additionally, while looking at colleges, my older sister’s friend told me not to bother applying to schools other than my local state school, and I wanted to prove them wrong. Because I knew I wanted to make books, I took every writing class I could at FIT and have a minor in English. After graduation, I attended conferences and learned more about the industry while also working as a draftsperson in an engineer’s office, a freelance designer for a home goods company, and at the FIT Library. Now I work as an author/​illustrator and also as an adjunct professor at Montclair State University.

RVC: That’s a win, for sure. What key moment or experience at FIT stands out for you?

AA: I’m not sure I can pick just one! (You’ll notice this is a recurring thing for me.) College was such a formative experience for me as a person and an artist. However, I’ll stick with two. My first class was at 8 am on Mondays and I was terrified because I had never taken an actual art class. The professor was a tall, eccentric presence with very strong opinions about ART. Halfway through the semester we had to show him our work from his class. He flipped through my art quickly, scoffing, and with disgust said, “There is NOTHING here for me.” Rather than get discouraged, I decided to prove him wrong. (I really like to prove people wrong about me!)

RVC: Good for you!

AA: When I was a third-​year student, my history of illustration professor was kind and passionate about both illustration and teaching. He pushed me to try more things with my art than I ever had, to think more deeply about the decisions I was making and encouraged me to apply for an internship. While I didn’t get the internship, he gave me a copy of the letter of recommendation he wrote for me. For the first time, I realized that someone wholeheartedly believed I could and would be a successful illustrator. I went from feeling like a constant underdog and imposter to believing in myself. When I’m feeling discouraged, I take out that letter to remind myself I can do this.

RVC: I love professors like that. Now, let’s talk about your first author/​illustrator picture book, Blob. What’s the story behind that story?

AA: Oh, I love telling this story! Blob started out of spite. (Are you sensing a theme with my motivation yet?)

RVC: It’s becoming clearer as we go. 🙂

AA: I had been with my agent for about a year, putting together ideas, making illustration samples and dummies, and getting a lot of no’s. Most of my illustrations had animal characters, which people kept calling the wrong things (e.g. someone thought a skunk was a badger, a squirrel was a cat, etc.). Out of frustration, I said to a friend: “That’s it. Since no one can tell what I’m drawing, I’m just going to draw a blob.” So, I did. After an overwhelmingly positive reception on social media, I decided to write Blob’s story. We sent it on submission, got a lot of no’s again, including one from HarperCollins.

RVC: This is a great story. What happened next?

AA: A couple months later, I did a portfolio review through an organization called the Children’s Book Illustrator group in NYC. I put some Blob illustrations in my portfolio and met with a different editor from HarperCollins. This editor loved Blob and asked if I had a story for them. I said yes, sent the dummy the next day, and the next week I got a call from my agent that HarperCollins had made an offer!

Though Blob is a humorous book, a lot of Serious Me also ended up in there. As a twin and part of a big family, people often put no effort into learning my name or who I was when I was a kid. I also experienced a lot of anxiety over the question “Who do you want to be when you grow up?” These themes snuck into Blob’s journey without asking. After the book was done and off to the printers, my editor asked me to write a marketing letter discussing my why behind creating Blob. This exercise was the final step in my realization that I am nonbinary, and Blob’s journey was my own questioning journey.

RVC: What’s the most valuable lesson you learned from making that book?

AA: I would not be me if I stuck to one so here are my top 3:

  1. A no in publishing is often just a no for now. Don’t give up on the projects you believe in!
  2. Though we write and illustrate picture books for children, creating them is often a powerful part of a storyteller’s own journey of self discovery.
  3. Always make your purples brighter than you think you need to.

RVC: Thanks for overdelivering–OPB readers appreciate that. Now, let’s talk about process. What are the steps in how you go from idea to manuscript?

AA: I am an idea generator. I constantly think of new ideas and get excited about them (just ask my partner or any of my critique partners–I am annoyingly enthusiastic about new ideas). The process varies widely for me depending on the project. To generalize, my process looks something like this:

  1. Get idea. Get super excited about idea. Share idea with anyone who will listen. Don’t pay any attention to their reaction.
  2. Let idea simmer. Do more ideas keep coming to build on this idea? Is a theme emerging? Has the character introduced themselves to me? Make random notes in my phone, in notebooks, on post its, in my sketchbook, whatever I am holding.
  3. Gather notes together. What kind of foundation do I have?
  4. For picture books: Draft once the beginning and ending sentences come into my head. For longer projects: Outline once the beginning and ending scenes come into my head. If it’s a picture book: Create folder for drafts in google drive. For longer projects: Set up notebook specifically for project to gather notes and feedback in.
  5. Write solid draft. Send to critique group for feedback. Let feedback simmer. Get bored of the project and move on to a different one.
  6. Something reminds me of idea. Revisit feedback and revise. Send it to a different critique group/​writing partner for fresh eyes.
  7. Edit and send to my agent for feedback.
  8. Start planning the dummy: plan all the page breaks. Write out what I intend the art to be on each page. Set up pages for dummy in Procreate and transfer texts/​notes to correct pages.
  9. Sketch!
  10. Send back to agent for feedback. Pick 3 pages to make into final art.
  11. Overthink and make 6 different cover sketches. Stick with the first idea I had.
  12. Put it all together. Agonize over a pitch. Get impatient and send it to my agent.
  13. Agent sends project out.
  14. Cross all fingers. Refresh email. Move on to the other 10 projects I’ve started already.
  15.  Repeat.

RVC: That’s a fantastically detailed accounting of your process which I really appreciate you explaining so clearly. What’s the hardest part of the process?

AA: I have a really hard time finishing projects if I’m the one setting deadlines for myself. I LOVE new ideas, so I get distracted by the potential of a new project ALL the time. I’m not kidding when I say I have about 10 projects started, and that may be an underestimation. If someone else gives me a deadline, that project will get finished! Picture book dummies are a lot of work and so much of the middle part of the process gets boring for me.

RVC: Let’s talk about community. You’ve been involved with SCBWI since 2012. How has this organization shaped your career?

AA:  I would not be where I am without SCBWI. Once I became active in the organization in about 2015, I met my first critique partners and learned all about the industry. At an NJ SCBWI event I met author/​illustrator Mike Malbrough, who mentored me through creating a query ready portfolio and dummy. At another I met my good friend, author/​illustrator Mike Ciccotello, who got me started using Procreate which unlocked my illustrative voice. An agent at these events gave me invaluable advice on my portfolio and dummies through paid critique opportunities over several years, then introduced me to my first agent.

Through SCBWI, I met many writers and illustrators who are now some of my closest friends. I continue to meet new critique partners and receive invaluable feedback from industry professionals at SCBWI events. At the NY SCBWI conference last winter, I connected with the editor who just hired me to illustrate my first chapter book series. And finally, beyond my career, I met my partner at an SCBWI conference, and I feel so lucky to have such a creative, supportive person in my life. (And not just because they HAVE to listen to all my ideas now.)

RVC: When’s the best time for an aspiring picture book creator to join SCBWI?

AA: When they can! I believe SCBWI is especially helpful for those at the start of their careers, who are looking to learn more about craft and create their own connections with like-​minded storytellers. SCBWI, like many organizations, is what you make of it, and I’ve always found it to be a great space to find your community.

RVC: What’s an SCBWI resource that too few people take advantage of?

AA: Too few people take advantage of what their local chapter is doing! The regional chapters of SCBWI are run by wonderful volunteers who try very hard to provide programming for their members. Additionally, many of the smaller regions have continued to provide virtual programming, most of which you can register for even if it’s not your chapter! I’ve gone to several wonderful webinars through chapters I would never have been able to travel to and attend their events.

RVC: Sticking with the theme of community…are there other communities you would recommend to aspiring and early-​career picture book creators? 

AA: If you are local to NYC, I highly recommend that illustrators join the Children’s Book Illustrator Group. Since the pandemic, all their programming is virtual, so it’s possible that you can join even if you are not local. They do several webinars throughout the year with industry professionals that are specifically for illustrators.

I also highly recommend the Highlights Foundation. They have been instrumental in me getting any creative work done in the last 3 years. They have amazing online classes for people at any stage of their writing careers, including both longer format classes and mini two-​night intensives. Additionally, they run workshops and in-​community retreats in person at their campus in Pennsylvania. If you want some focused writing/​illustrating time where you don’t have to worry about where to sleep or what to eat, you can also do your own personal retreat there! I’ve met great writers and illustrators who have become critique partners, cheerleaders, and friends through classes and visits at the Highlights Foundation.

RVC: You’ve got another book coming out in March 2024. What’s the elevator pitch for What If You Wish?

AA: How about the publishing copy?

A gentle child embarks on a magical journey and transforms their worries into wonder by simply asking “What if?”

When a spring breeze blows,
a quiet promise whispers,
What if?
What if you close your eyes and
make a wish?

In this sweet and inspiring book by Anne Appert (Blob), one child learns the true power of positive thinking, perseverance, and wonder.

RVC: Sure, that works splendidly. Now, how was the process of creating this book different from Blob?

AA: The two processes were not even remotely the same. Why make this easier for myself? The contract for Blob was for two books, and What If You Wish? developed with more initial input and collaboration from my editor. When I signed, she mentioned that she wanted to explore doing my second book in an ink and watercolor style in which I had done some art for my Instagram account in 2019. I’ve been working digitally for a long time now, so I hoped she would forget this request. She did not. (Illustrators: a prime lesson in “don’t post art in a style you don’t want to work in”)

I wrote two outlines for my editor, and together we picked the stronger idea which we were both excited to work on. The text is lyrical, almost a poem, and there were a lot of emails about word choice for this project. Because color is an important part of the storytelling in this book, I did my dummy sketches in color for both her and my art director.

RVC: Sounds good so far. What happened next?

AA: I panicked. When I first started making art in high school, watercolor was my medium of choice, and remained so through college. As a strictly digital artist since then, I was not confident that painting with watercolor would be like riding a bike. This lack of confidence impeded my ability to start the art, so I taught myself how to create watercolor paintings in Procreate in order to give myself more flexibility. I loved it! While I say not to post art in a style you don’t want to work in, secretly I always dreamed of creating a book with watercolor illustrations. All my favorite childhood artists used pen and watercolor. I am so happy my editor pushed me out of my comfort zone, and now I often work in digital watercolor.

RVC: What’s the most important thing people should know or understand about What If You Wish?

AA: If you are a fan of Blob, What If You Wish? is VERY different in style, both in the text and in the art. I pushed myself during this project, mentally, creatively and artistically, and I’m proud of what I made. In a way, having two books with such very different approaches is very indicative of who I am as a person, constantly changing my creative approach and trying new things. I hope that those who are familiar with my work are encouraged to believe that they don’t have to fit in any one box either. I wish that creatives, both the kid kind and the adult kind, can read this book and reconnect with their sense of wonder and possibility.

RVC: I note that you offer a variety of critique and story development sessions via your website. What’s your superpower in terms of helping other creatives? 

AA: As I said earlier, I am an idea generator. I am constantly thinking of new ways to approach things or look at things. I do this not only with my own work, but with the work of those who ask me for help. Because of this, I’m able to get to the heart of the story a creator is trying to tell with their words and/​or pictures, or I’m able to ask questions to enable them to reach that answer themselves. Then, either by working together or by asking the writer or illustrator some generative questions, I help them create the framework in their story and make choices that allow this heart to shine as bright as possible.

RVC: Looking back, is there anything in your career you would have done differently?

AA: Hmmm. I think we can trap ourselves thinking “if I had done something this way instead…” or “what if I had chosen this other path …” The fact is, I didn’t! Without the choices I did make, I truly believe I would not have ended up where I am today, and I’m pretty excited and hopeful about my career. Instead, I’m going to continue keeping my “what ifs?” In the present and look forward to the future they create.

RVC: That’s a fine answer!

AA: One thing I would have done differently as a student (and since, as creatives, most of us are constantly looking to learn more): I would have taken more advantage of the knowledge of my professors and my teachers. Feel my fear and ask questions anyway.

RVC: Well, that’s another fine answer.

AA: Okay, fine. Figuring out I had ADHD and how that informs the way I work MIGHT have come in handy a little earlier in my career.

RVC: Hah, leave it to you to go from no answers to three. 

AA: Happy to help!

RVC: If you had to summarize the most important thing you’ve learned about making picture books, what would it be?

AA: By now you KNOW I’m going to give you more than one answer.

  1. Creating words and pictures for kids isn’t always going to be fun. Sometimes it’s really hard. Sometimes it REALLY SUCKS. Sometimes you’ll wonder, what if I just give up? It’s okay to feel this way.
  2. Also, have fun! 🙂 Pursue the ideas that excite you. It’s okay if you are writing just for you. Forget about writing a book with a message! You’ll find writing and illustrating has a sneaky way of showing up with a message anyway. Once it does, you can tease it out even more!
  3. Sometimes bad ideas are good. Sometimes good ideas are bad. SPOILER: ideas are just ideas. I let myself get excited about ALL of them. I will likely only pursue a few. Because guess what? There will also always be more ideas.

But most importantly: Kids are SMART. They feel BIG feelings. They make seemingly impossible connections. Don’t dumb down your art or writing for them. They will know. They will ALWAYS know. Instead, access your inner child and see what happens.

RVC: Since COVID, I’ve been asking a question about health and wellness in each interview. Here’s yours. How do you defeat negativity, either coming from yourself or the outside world?

AA: Oof. Read my next book What If You Wish? To find out!

RVC: I’m hoping the readers will!

AA: Okay, commercial over. I struggle a lot with anxiety and thus negativity from myself is a bit harder to overcome. I tend to spiral. To be completely honest, I handled this during COVID by disengaging a lot. (Animal Crossing anyone? Stardew Valley–also SUPER fun.) However, I find therapy an incredible resource, as well as trying to stay connected to those I know care about me. Journaling helps too, when I remember to do it. I also found I REALLY enjoy making stickers, so finding a creative outlet that is kidlit adjacent but not book making has been wonderful.

With negativity coming from the world, I’ve been trying to stay informed as much as my mental health allows and then engaging where I can by amplifying informed voices on social media, helping financially where I can, and working to become more informed myself.

One thing I’ve learned about myself is that, in addition to loving ideas, I love encouraging, nurturing, and enabling other creatives in their pursuits as much as possible. (I say yes too often!) Giving back is my small way of fighting against negativity. Within publishing, I support efforts to increase diversity and inclusion wherever I can, again both by amplifying efforts and financially where possible. I also donate my time by offering critiques through various kidlit auctions and fundraising efforts. Last summer, I was able to give back by mentoring two trans picture book illustrators through the #PBRising Stars mentorship program which was such a blast. I learned so much and made even more connections that I will cherish in my career.

In short, the opposite of disengaging is what helps me defeat negativity in all areas of my life. Funny how life works.

Professionally, I defeat negativity by being incredibly spiteful. You’ve probably picked up on that.

RVC: Fantastic answer. Let’s wrap up this part of the interview with a glimpse into the future. Beyond the forthcoming 2024 picture book, what’s next for Anne Appert?

AA: ALL THE THINGS! At least, that’s what I’m hoping. Publisher’s Weekly just announced my first chapter book illustration project, a series called Zoomi & Zoe written by author extraordinaire Corey Ann Haydu and published by Quirk Books, coming out in 2025! I am hoping to do more collaborative projects in the future, and I am happy to start with this one. I currently have about a gazillion projects in various stages of development: a heap ton of picture books in progress, a pile of early reader graphic novels simmering, a couple middle grade graphic novels bubbling, even a novel in verse project! (Have I mentioned yet how much my brain loves ideas? NO? Shocking.)

I am manifesting finished projects! Then hoping they find homes in the world. I’ve discovered I really like teaching aspiring artists and writers, so I hope to do even more teaching and speaking in the future. I am planting my what-​ifs, and looking forward to seeing what they bloom into. And who knows? Maybe there’s something even my brain hasn’t thought of yet! I look forward to being delightfully surprised.

RVC: Okay, Anne. It’s now time for the much ballyhooed, always exciting, never equaled LIGHTNING ROUND. Zippy zoomy questions followed by zappy cracky answers, please. Are you revved up and ready to respond to this request?

AA: As an over thinker, absolutely not. So let’s do this!

RVC: If you could only have one app on your phone, it’d be…

AA: Spotify.

RVC: What’s the most ridiculous thing you’ve argued with someone about?

AA: The best way to spell Anne. (OBVIOUSLY it’s with an “E”)

RVC: What word do you always mispell misspel missppell get wrong?

AA: Necccesary. Necesarry. Necessary! (Or really any word with some combination of same sound c’s and s’s)

RVC: You’re having a dinner party with three picture book creators. Who gets an invite? (Bonus points for a detailed menu!)

AA: Because I was not given parameters on if they needed to be living, here is my invite list that includes both past and present picture book creators:

  1. Gyo Fujikawa. She illustrated the version of The Night Before Christmas I grew up with and I adore how she illustrates children. Because of this, we’d need to have sugar plums. (I highly recommend looking up her work! Additionally, Kyo Maclear wrote and Julie Morstad illustrated a lovely picture book biography about her called It Began With A Page: How Gyo Fujikawa Drew The Way)
  2. Sophie Blackall. I had the immense privilege of visiting her writing/​illustrating retreat center, Milkwood, this summer. I love her work and would happily spend much more time talking with her about books and process and life. We would need to have cake, of course.
  3. Michaela Goade. Her illustrations are gorgeous and I would love to pick her brain about her approach using mixed media. In honor of her Caldecott honor author/​illustrator debut, Berry Song, we would need to have wild berries. Perhaps I can add some homemade whip cream.

OK OK. I have a sweet tooth. This is a dessert party, not a dinner party.

I am using incredible restraint to follow the rules and not add at least 3 more people to this list. There are just so many amazing people working in kidlit!

RVC: What’s a recent terrific author/​illustrator picture book that didn’t get enough attention?

AA: Sandra Salisbury’s Spreckle’s Snack Surprise! The endpapers are particularly fun.

RVC: Three words that describe your picture-​book-​making journey.

AA: Fickle, Frustrating, Fabulously Fantastic!

RVC: Thanks so much, Anne!

AA: Thank YOU, Ryan!

Only Picture Books’ 23 Favorites of 2023

Well, we’re now fully into 2024, which means I now have 100% of the picture book options from 2023 available to read and rave about. In no particular order (save alphabetical!), here are OPB’s 23 favorite picture books from 2023.

People sometimes ask how I pick these books. I have the following listed on the SUBMIT PBs tab above as my overall criteria for including a book on the blog:

  • Books that have heart.
  • Books that resonate.
  • Books that are skillfully done.
  • Books that matter.

To be a Best of 2023, though? I’m looking for even more, such as:

  • Engagement of the Imagination: Books that spark creativity and wonder, inviting young minds to explore new worlds and ideas.
  • Emotional Detail and Complexity: Stories that navigate a spectrum of feelings with nuance and depth, resonating with both young hearts and mature minds.
  • Exceptional, Vivid Writing: Narratives that are not only beautifully penned but also vibrant and evocative, creating lasting impressions.
  • Interplay Between Text and Image: A harmonious and enriching balance where words and illustrations enhance and echo each other, creating a unified storytelling experience.
  • Relevance and Timelessness: Something that speaks to the present moment while holding enduring appeal for future generations.
  • Re-​readability: Titles that invite repeated enjoyment, revealing new layers and joys with each reading.
  • Visual Storytelling: Illustrations that don’t just accompany the text but enrich the narrative, adding dimensions of meaning and engagement.

Yeah, that’s a tall order. I quite agree. But doing so many good things at once is how you get on a Best of list.

Now, any list like this is wildly subjective despite my lists above, so plenty of worthy books won’t appear here. If I missed your favorite, my apologies! Feel free to note those in the comments on this post. Perhaps I’ll be able to work them into a future roundup or list of one type or another.

Since this is running in OPB’s usual monthly Picture Book Review slot, I’m including my own 5‑word reviews for each title along with a link to the appropriates Goodreads page.

Here we go!


Autumn Peltier, Water Warrior by Carole Lindstrom, illustrated by Bridget George (19 September 2023)

OPB Five-​Word Review: Tidal wave of change inspires.

Goodreads Reviews


Beneath by Cori Doerrfeld (17 January 2023)

OPB Five-​Word Review: Hidden depths, revealed with love.

Goodreads Reviews


The Book from Far Away by Bruce Handy, illustrated by Julie Benbassat (15 August 2023)

OPB Five-​Word Review: Wordless wonder: cosmic book connection.

Goodreads Reviews


Butt or Face? by Kari Lavelle (11 July 2023)

OPB Five-​Word Review: Guessing game with cheeky charm.

Goodreads Reviews


Cape by Kevin Johnson, illustrated by Kitt Thomas (20 June 2023)

OPB Five-​Word Review: Grief, memories, and hope entwined.

Goodreads Reviews


Friends Beyond Measure by Lalena Fisher (28 February 2023)

OPB Five-​Word Review: Friendship visualized through graphic design.

Goodreads Reviews


Grief Is an Elephant by Tamara Ellis Smith, illustrated by Nancy Whitesides (23 October 2023)

OPB Five-​Word Review: Metaphorical, empathetic exploration of grief.

Goodreads Reviews


Hidden Gem by Linda Liu (11 July 2023)

OPB Five-​Word Review: Rock’s reflections, profound self-​acceptance lesson.

Goodreads Reviews


How Dinosaurs Went Extinct: A Safety Guide by Ame Dyckman, illustrated by Jennifer Harney (18 April 2023)

OPB Five-​Word Review: “Safety Guide,” dino style. UpROARious!

Goodreads Reviews


How to Write a Poem, by Kwame Alexander and Deanna Nikaido, illustrated by Melissa Sweet (4 April 2023)

OPB Five-​Word Review: Poetry’s dance in everyday moments.

Goodreads Reviews


Invisible Things by Andy J. Pizza, illustrated by Sophie Miller (18 July 2023)

OPB Five-​Word Review: Unveiling life’s unseen wonders…poetically.

Goodreads Reviews


Jumper: A Day in the Life of a Backyard Jumping Spider by Jessica Lanan (11 April 2023)

OPB Five-​Word Review: Arachnid adventure–jumping into action.

Goodreads Reviews


Mae and Gerty and the Matter with Matter by Elaine Vickers, illustrated by Erica Salcedo (17 October 2023)

OPB Five-​Word Review: Sibling scientists bond through chemistry.

Goodreads Reviews


Mama Shamsi at the Bazaar by Mojdeh Hassani and Samira Iravani, illustrated by Maya Fidwai (19 July 202)

OPB Five-​Word Review: Under chador, a world unfolds.


Mother of Sharks by Melissa Cristina Márquez, illustrated by Devin Elle Kurtz (30 May 2023)

OPB Five-​Word Review: Shark magic fuels STEAM dreams.


Our Pool by Lucy Ruth Cummins (13 June 2023)

OPB Five-​Word Review: City pool: splashtastic summer delight.

Goodreads Reviews


Paula’s Patches by Gabriella Aldeman, illustrated by Rocío Arreola Mendoza (11 July 2023)

OPB Five-​Word Review: Heartwarming tale of mending friendships.

Goodreads Reviews


Remember by Joy Harjo, illustrated by Michaela Goade (21 March 2023)

OPB Five-​Word Review: Nature’s wisdom in poetic embrace.

Goodreads Reviews


The Skull by Jon Klassen (11 July 2023)

OPB Five-​Word Review: Cozy chills: eerie, tender, captivating.

Goodreads Reviews


Spicy Spicy Hot! by Lenny Wen (19 July 2022)

OPB Five-​Word Review: Cultural connection through fiery sambal.

Goodreads Reviews


The Search for the Giant Arctic Jellyfish by Chloe Savage (5 October 2023)

OPB Five-​Word Review: Enchanting storytelling reveals hidden marvel.

Goodreads Reviews


A Vaccine Is Like a Memory by Rajani LaRocca, illustrated by Kathleen Marcotte (20 June 2023)

OPB Five-​Word Review: Inoculating minds with vaccine knowledge.

Goodreads Reviews


A Walk in the Woods by Nikki Grimes, illustrated by Jerry Pinkney and Brian Pinkney (12 September 2023)

OPB Five-​Word Review: Grief’s path leads to treasure.

Goodreads Reviews


Industry Insider Interviews: Tips, Advice, and More from 12 Editors & Agents

Last month’s round of tips, advice, and more from non-​OPB interviews was such a hit that we’re giving it another go this month. I’ve combed the internet far and wide to find even more useful picture book info from industry folks. See what you think!

I’ll see you back here next week (January 1st) for Only Picture Books’ 23 Favorites of 2023.


Winsome Bingham, Editor at Reycraft Books

from Picture Book Builders

I do not agree with you “that there are some elements good stories need, like conflict and tension, that keeps the story moving and the reader reading.” I see this all the time in craft books and I disagree. Many cultures do not tell stories this way. Yet, they tell amazingly good stories. We cannot dismiss stories because it doesn’t follow the standards of whiteness. We have to respect cultures and embrace those cultures and their style of storytelling. This is why we are at the point in publishing where there’s a need and cry for “diverse books and stories.” Authentic storytelling is not one way, it isn’t a cookie-​cutter narrative. Authentic storytelling is how that culture tells stories and what stories they deem necessary to be told. And I would hope that others would want to experience how different cultures document their stories.

***

I love rhythm in writing. Rhyme is rhythm, but rhythm is not necessarily rhyme. I love to use onomatopoeia to break up the monotony of the text. So, my books tend to have a lot of poetic devices. I am all about musicality and cadence. The use of consonance, assonance, and alliteration adds a boppity-​bluesy feel to the text. When I was teaching, I learned the books that went over well with my students were the ones that were rhythmic in nature.


Brenda Bowen, Literary Agent at The Book Group

from JaneFriedman.com

The takeaway message to self-​published authors is to spend a lot of time and thought putting your book together. The Churchmans [a couple who self-​published] looked at formats and chose the largest trim size that could fit comfortably on standard shelves. They printed the book on 100lb paper—heavier stock than most traditional publishers can use—and also used extra heavy board for the hardcover case. They hired an editor to help them shape the text. And they mounted a Kickstarter campaign to fund their upfront costs. They took a lot of care.

Once the book was published, they truly believed in it and felt others would, too. That’s the moment to take the book to booksellers and librarians and teachers—when you have something that stands out in the marketplace and that’s backed by the courage of your own convictions.


Stephen Fraser, literary agent at The Jennifer De Chiara Literary Agency

from Marie Lamba

[I like] A writer who stays in touch every six weeks or so.  Agents aren’t paid until they sell a book, so clients need to be respectful and appreciative of an agent’s time. I don’t mind chatting on the phone or communicating via e‑mail. I don’t generally meet with clients who may be in Manhattan on vacation or for other business – I just don’t have the time.  If there is some event at a publisher which involves my client, that, of course, is different. And you know every writer is different. Some work very independently; some need more hand-​holding. And that is okay.

***

Because I was previously an editor, that is always my instinct: to see the potential in a manuscript and figure out how to bring it to full flower. I am glad to toss ideas around with a client, read a partial, or give feedback on a full manuscript. Not all agents work that way. I won’t let a manuscript go out until I feel it is right. I am especially fussy with picture books.


Michelle Frey, Executive Editor at Knopf Children’s

from Picture Book Builders

I’m most likely to pass on rhyming picture books or picture books that cover ground that’s well-​trod (alphabet books, goodnight books). That’s both personal taste and a business decision.  For example, it’s extremely hard to pull off rhyme.  And in a market flooded with “goodnight” books, it can be hard to make another one stand out in the crowd.  Also, just as a matter of personal taste, I don’t like treacly-​sweet “I love you” books.

***

One of the most common mistakes in picture book writing is saying too much. The writer does not carry all the weight—there will be a talented illustrator involved who will be bringing your text to life and interpreting it in their own way. This means that robust physical descriptions, for example, are usually repetitive.  And much about emotion can be communicated visually as well.  Picture books are like poetry—each word matters, and needs to be there for a reason.


Wendi Gu, Agent at Sanford J. Greenburger Associates

from EasternPennPoints

I tried writing something myself the other day and it was SO hard. Everything I put on the page felt stupid and I had every conviction that no one else would ever be interested in reading it. I gave up too quickly and started answering my work e‑mails instead. I’ll go back eventually—probably, maybe.

Writers, don’t take for granted that you are already putting your dreams into action by just getting something down on the page. Do you delight in the writing process? Good. Then you are already, in my book, living a successful life.


Alyssa Eisner Henkin, Birch Path Literary

from EasternPennPoints

First, when I started in children’s publishing, we were just beginning to see books like Harry Potter, A Series of Unfortunate Events, and The Spiderwick Chronicles become feature films, and it really ushered in a golden age of big blockbusters and bestsellers for kids’ books. The idea of co-​viewing and getting parents and kids to read and watch content together has really grown in the last twenty years. Second, we’ve seen graphic novels and illustrated fiction for middle grade and even YA become a much bigger part of the book landscape. And third, the era of power librarians and influencers building buzz about more literary books on social media has really taken shape over the last decade. It used to be books were either commercial/​high concept or literary/​librarian-​driven, and now many of the popular books are both commercial and literary.

***

I think children’s publishing will continue to want to publish more diverse voices and more little-​heard point of views so the cannon of kidlit reflects the diversity of our world. I also think, given how many kids are using technology from the time they can hold an iPhone, the industry will continue to try new formats and initiatives to hook kids on reading, since we are competing with video games and apps even in the preschool age group.


Liz Kemp, Editor at Orca Book Publishers

from Orca blog

Editing picture and board books is not so much about changing words as it is project management. There is, of course, plenty of word changing, but a lot of my job is managing expectations.

An author pitches me a text that they have been writing and visualizing for some time (potentially, years!); I read this text and it inspires something in me to make me want to sign it and publish it as an Orca book; the Art Director reads it and has her own vision of what these words look like on the page and then hires an illustrator whose job it is to create a visual concept inspired by the story. We’ve gone from one person with an idea to four people with four ideas, and my job is to make sure that at the end of the day what we’ve created together is respectful of all of these separate visions.

***

Picture books are a huge influence on a child in their foundational years, I’m very mindful of what message each book we publish is imprinting on soft squishy brains. I love to see dark humour in submissions, a reminder to children that there is also light where there is darkness.

And since I have this platform, what I really REALLY don’t like to see in submissions is name calling. I think it’s unnecessary and I don’t want my little readers to ever think it’s okay.


Jennifer Mattson, Agent at Andrea Brown Literary Agency

from Picture Book Builders

People in children’s book publishing are often drawn to this industry, at least in part, because it offers a chance to do something meaningful and positive in the world. I think it’s safe to say that with the start of the Trump administration, many acquiring editors feel uniquely positioned to help counter some of the policies or currents of opinion—about immigrants, about diversity, about LGBTQ issues, about science, and, of course, much more—by acquiring manuscripts that foster a different narrative. There was already a lot of love among editors for topics that develop empathy among young readers in all sorts of way—i.e., Doug Kuntz and Amy Shrode’s The Lost and Found Cat, focused on a refugee family; Selina Alko’s The Case for Loving: The Fight for Interracial Marriage; or your own Over the River & Through the Wood, which features an extended family at Thanksgiving that includes a gay and biracial couple. But there’s (if possible) an intensified level of passion behind publishing these kinds of books now. And, across the board (fiction and nonfiction, picture books and older fiction), there is an increased awareness of the need for more #ownvoices publishing, to use the hashtag shorthand for stories about diverse characters written by authors from that same diverse group.

When I started in children’s book publishing, as a marketing assistant at Penguin Putnam, most nonfiction picture books were instantly pegged as “institutional” (i.e., for the library and school market). Since then, I think authors, editors, and publishers have found ways of making nonfiction picture books that work for both the institutional market, and bookstore customers (known in the industry as the “trade” market). Our agency is particularly proud of I Dissent!, represented by my colleague Caryn Wiseman—which has made frequent appearances on The New York Times Bestseller list and the Indie Best lists, both key markers of bookstore sales. (My own 5‑year-​old has really responded to RBG’s story, and now regularly “dissents” to whatever I choose to serve her for dinner. )

***

The most glorious part about being an agent is that moment when you share good news with an author or artist. That doesn’t happen daily, but luckily a job as a children’s‑book literary agent has no shortage of happy tasks. My background is in editorial (I was an editor at Dutton Children’s Books for about five years), so I love to sink my teeth into providing editorial feedback. But I also spent five years as a kids’-book reviewer at Booklist, where I wrote 24 book reviews every month. I find that writing pitch letters—i.e., brief descriptions of a project, addressed to editors/publishers—allows me to tap back into what I enjoyed about reviewing (minus the uncomfortable parts of having to be a critic!)


Natascha Morris, Senior Literary Agent at The Tobias Agency

from Johnell Dewitt

I can tell from the first page if I want to read on. I tag as I look through things: yes, no, further investigation needed. I am looking for specific stories now and specific writing qualities. If it is something I might be interested in, I give it three chapters. I need to be compelled in three chapters or I pass. After that, if I am still interested, I request. Once a full manuscript comes in, I read it with an eye for how much work it will need, and if I have a vision or feel compelled. I have perfectly lovely manuscripts that I pass on because I just didn’t find that passion. And passion drives the ship. When you are neck deep in 13 passes from editors, you want to feel that spark of joy that makes you say, “Screw this, I know I am right.”

***

Don’t play to market. You are not writing for today, you are writing for tomorrow. Be inventive.

***

This business can be very disheartening. As an author, you take a lot of knocks. I take them, too. Don’t lose your joy. Remember why you wanted this in the first place. 


Meredith Mundy, Editorial Director of Abrams Appleseed

from Picture Book Builders

Editors take projects they are excited about to an Editorial Meeting first—attended by all the other children’s book editors. If that group is enthusiastic about the proposal, then it goes to a second meeting called “Pub Board.” At that point, we have gathered up a list of comp titles, any relevant info about the author (including their sales tracks if one exists), and we have estimated costs to see what the financial picture might look like for each project. This meeting is attended by a lot of folks: our Sales, Sub Rights, Design, Digital, Finance, Executive, and Marketing & Publicity teams. It’s a tough crowd, as it should be! It costs a LOT of time and money to create each book, and we want to be sure that the whole company is 100% on board before we make an offer for publication. It’s so exciting when we DO get that green light and are able to make an offer!

***

It happens occasionally that an author will suggest an illustrator and that person gets chosen to work on the book, but the decision really lies with the art director, and more often than not, the AD will have a dozen other illustrator suggestions in the hopper to be considered. I am always amazed by the wonderful artists our designers and art directors come up with for projects I may have had very different visions for initially!

***

Always have several picture book ideas in your back pocket. Your first idea or manuscript may not be the one that inspires and delights an editor, but if there is interest in your tone or style or sense of humor, be ready to submit something new to see if it might hit the mark!


Monica Rodriguez, Agent at Context Literary Agency

from Latinx in Publishing

I think as writers we often forget how many plates agents have to spin and that most agents still need a day job to survive financially. Being on the other side of things helped me understand timing and what goes into deciding what projects to represent. While there are so many wonderful stories out there that I may fall in love with, there’s also an element of how I can make this book great and if I can sell it. Oftentimes, as writers we idolize the idea of getting an agent and forget that it is a business partnership as well. The reason why it takes so long for agents to get back to writers right away is because clients come first and it takes time to read, to make sure the project will be the right partnership. That being said, I wish I knew how much went into agenting before I started querying because now a rejection isn’t something I worry about and I understand if it takes long, it actually might be a good thing. It’s all about patience, right timing and working on your craft in the meantime.


Jennifer Rofé, Senior Agent at Andrea Brown Literary Agency

from Picture Book Builders

A big part of this process for me is trying to make sure that the surface story and takeaway are strong enough to catch an editor’s attention and enable them to see the bigger picture. I’m not an editor in the way that your editor, Frances Gilbert, is and she will definitely make Bad Dog [the interviewer’s book] an even stronger, more focused, and nuanced story. But I want to be sure that a new project is as strong as the client and I can possibly make it in order to usher it forward to an editor. Another part of this process is identifying a client’s writing or illustrating tics. For example, if I may put you on the spot – one of your tics is the way you initially draw a character’s nose or mouth, so I point it out to you and encourage you to try something different. For other illustrators, it might be a specific composition that they regularly rely on. For authors, it might be word choices or story structures. A trickier part of this process is identifying if a new project is living up to a client’s potential. Is this at least as strong as their last work? Is this even stronger and representative of new heights for a client?

***

[if a project doesn’t get acquired]

Then we reevaluate. Responses from editors can help us see a flaw that we didn’t notice and we might revise from there. Or perhaps we find that the market isn’t interested in this project right now, so we shelve it – for the time being or for always. Or perhaps it’s a matter of finding the editor who connects deeply with the project. Or perhaps it’s timing – the project isn’t working right now, but in a handful of months or even a year, it has a better chance of working (for a variety of factors). Sometimes a project I think will be a hard sell can sell quickly. Sometimes a project I think is a slam dunk, won’t sell at all.

And sometimes, responses from editors will prove that you should have listened to your agent.

Educational Activities: A Very Cranky Book by Angela & Tony DiTerlizzi

A Very Cranky Book
Author: Angela DiTerlizzi
Illustrator: Tony DiTerlizzi
19 September 2023
Quill Tree Books
40 pages

Book description from Goodreads: “The first picture book collaboration from bestselling husband-​and-​wife team Tony and Angela DiTerlizzi is the charmingly irreverent tale of a very cranky book … who might not be so cranky after all.

Are you ready to meet the world’s crankiest book?

Cranky doesn’t want to be read. He just wants you to leave him alone. After all, there are so many other things you can do–ride a bike, play a game, or draw a picture. There’s no reason for you to be bothering him! But when other books show up for story time, will Cranky change his mind?”



Educational Activities inspired by A Very Cranky Book:

  • Before Reading–From looking at the front cover: 
    • What do you think the story might be about, based on the title and cover?
    • The book character on the front cover says “Go away!” What makes you want to NOT go away and read this book instead?
    • What do you know about crankiness? What does it mean to be cranky? What makes you cranky?
    • What emotion is the book character on the back cover feeling? Is that crankiness or something else?
    • What questions would you like to ask the author–or the illustrator!–before reading the book?
  • After Reading–Now that you’ve read the story: 
    • Was reading this book the “worst idea in the history of ideas?” Why/​why not?
    • How serious is the book character when he tells you to walk away, keep walking, and don’t come back? How can you tell?
    • How did you react when so many book friends showed up for story time?
    • Why did the cranky book finally choose to join story time?
    • Was there a moment in the book that surprised you?
    • What was your favorite part of the story, and why?
    • Do you believe the cranky book will be more cheerful in the future? Why/​why not?
    • Would you suggest this book to a friend? Why/​why not?
  • Cranky Book Storyboard: Using large paper, draw a sequence of scenes from the book, capturing its key moments. In each scene, focus on the emotions of the characters, especially the cranky book. Use speech bubbles to add dialogue from the story or create your own!
  • Emotion Wheel Craft: Make an emotion wheel showing different feelings like cranky, happy, scared, and excited. Use the cranky book’s face as a model/​guide and draw expressions for each emotion. Spin the wheel and act out or discuss times you’ve felt each emotion.
  • Story Retelling with a Twist: Retell the story from the point of view of a different character, like the green book with the monster face or the pink fairy-​tale book. How might they have seen the events differently?
  • A Cranky Book Cover: Design a new cover for A Very Cranky Book. Think about how you would represent the cranky book and other characters, and what elements you’d include to show the story’s theme.
  • Further Reading: A Very Cranky Book deals with the important topic of emotions. Here are some other picture books that also explore emotions in various ways. Which of these have you already read? Which of the others would you want to read first? (Click on any book cover for more information on these titles!)

Author Interview: Deborah Kerbel

This month’s Author Interview is with Canadian writer Deborah Kerbel. To make her feel at home, I’ll be using the Canadian spellings throughout (colour, etc.). Fun, right?

I first learned about her work via the graphic novel Fred & Marjorie, but since then I’ve sampled her MG novels, YA novels, and many picture books. She’s got a new picture book that just came out—Next Door (Kids Can Press)—and we’ll be sure to ask her about that in the interview. We’ll also talk about how she handles writing so many different types of stories.

To help us get a better sense of Deborah, here are 8 Fun Facts.

  • My favourite books growing up were the Wizard of Oz series of books and anything by Beverly Cleary, Judy Blume, and Gordon Korman.
  • My celebrity teen crush was Andrew Ridgeley from Wham! (if you’re thinking, who’s that? then you clearly weren’t around in the 80s).
  • Before becoming a full-​time author, I held an eclectic mix of jobs in fashion and music retail, telemarketing, restaurant hostessing, financial writing, and pajama modelling.
  • My favourite foods are Pad Thai, Italian zucchini flowers, and lemon gelato.
  • My #1 writing fuel? Strawberry Twizzlers.
  • My biggest phobia is raw tomatoes (**shudder**).
  • My go-​to karaōke song is “Don’t Stop Believin”–in my dreams, I always hit that long, high note.
  • My guiltiest reading pleasure…any book for “grown ups” makes me feel like I’m cheating on my towering TBR pile of kidlit books.

With a list like that, you practically don’t need anything more, right? Well, OPB is nothing if not thorough, so here’s an entire interview to make sure you know what makes Deborah as awesome as she is.


RVC: You can probably tell I’ve been binge-​watching Marvel superhero movies because my first question is this—what’s your origin story as a writer?

DK: Growing up, books were a big deal in my house. My dad’s an author, too, so I suppose there’s a good amount of ink running through my veins. I was always reading something–it didn’t really matter what…comic books, novels, the back of cereal boxes. I just wanted to consume all the words I could get my eyes on. I always tell kids if you read enough books, eventually words and stories of your own will start spilling out. I guess that’s what happened to me.

RVC: That’s a story I hear a lot from the people I interview here.

DK: The first book I ever wrote was for a school project when I was 7 or 8 years old. (It was also the last book I ever attempted illustrate, but let’s not go there.) I love writing stories for young people and hopefully helping them to grow into lifelong readers.

RVC: What was the most important book of your childhood?

DK: It’s SO hard to choose just one. But I’ll go with Ramona Quimby, Age 8 by Beverly Cleary. I even had the haircut to match!

RVC: Like you, I grew up in the 80s. What’s an 80s thing that deserves a comeback?

DK: With the Canadian winter fast approaching, I vote we bring back leg warmers. Cozy and très retro-​cool!

RVC: Absolutely! Now, what career plan did you have when you attended Western University in London, Ontario? 

DK: I had no career plan. I was really just winging it, taking courses that interested me while confident I’d figure it all out. Looking back now, I guess it shows I’ve always been a pantser, not a plotter. Plus, I’m an eternal optimist. Which is likely one of the reasons I’ve made it this far as a writer.

RVC: You write all kinds of things for kids. What are some of the challenges of writing such a wide range of stories? 

DK: I suppose the biggest challenge is not having a literary “brand.” Readers aren’t always sure what to expect from me next. Probably because even I don’t know what I’ll do next! (See my previous answer about “pantser.”)

RVC: Picture books clearly hold a special place in your heart. Why?

DK: I love the collaborative nature of a picture book. I enjoy the challenge of writing a compelling story in so few words and pages. And I adore seeing the visual interpretation of a story that grew from my imagination. It’s such a special and unique creative process. And they’re so much fun to write!

RVC: Let’s help out the writers who follow OPB. What are some of the most common problems with picture book manuscripts.

DK: I think the #1 mistake is when I see writers prioritizing a message, moral, or a lesson before a good story. #2 mistake would be over-​writing the text and not leaving enough space for an illustrator to join in with their vision.

RVC: And the secret to overcoming those is…?

DK: The secret to overcoming both is reading as many newly published picture books you can get your hands on, and thinking critically about the story and whether it speaks to you (or not) and why. Also, join a critique group of fellow picture book writers and be open to honest feedback.

RVC: If you had to summarize the most important thing you’ve learned about writing picture books, what would it be?

DK: All the same elements that are crucial to writing a good novel–plot, pacing, tension, character development, etc.–are just as important in a picture book.

RVC: What do you think is the most common misconception about picture books? 

DK: That they’re easier to write than a novel. (Hint: they’re not!)

RVC: In your perspective, how different is the kidlit industry in Canada from that in the US

DK: Well, for starters it’s much smaller. Everyone knows everyone in the Canadian kidlit world. Also, I’m not sure how it is in the US, but Canadian kidlit creators are incredibly supportive of each other. It’s like a warm and fuzzy maple-​syrup flavoured family up here.

RVC: Sounds delicious! What role does your family play in your writing and revising process?

DK: My kids used to inspire my stories when they were little. They’re young adults now so, unfortunately, they offer a lot less picture book content for me to harvest. And my husband is my biggest cheerleader. He reads all my manuscripts before I send them out on submission and gives excellent (but honest) feedback.

RVC: Once COVID hit, I’ve tried to ask a question about self-​care in every interview. What do you do to de-stress?

DK: A long walk with a good audiobook works for me every time.

RVC: You’ve got a new picture book out. What’s the elevator pitch for Next Door?

DK: Next Door is a wordless picture book about friendship, acceptance, breaking down barriers, and finding common ground, no matter our differences.

RVC: Where did the idea for this book come from?

DK: The main character in the book wears hearing aids and was inspired by my late sister, Kim, who was born profoundly deaf but had an easy way of making connections with people, regardless of speech or language barriers. The book is dedicated to her as well.

RVC: That sounds like a lovely way to honor your sister. Now, here’s the last question for this part of the interview. What should we expect from you next? What are you really looking forward to?

DK: I’ve got seven more books coming up the pipeline (one middle grade novel and six picture books), so this is a tricky one to answer. I’m excited for them all, but the one that comes to mind first is No Huddles for Heloise, a picture book an introverted penguin who cherishes alone time and personal space (kind of like me). It’s coming out in Winter 2025 with Orca Books.

RVC: Okay, Deborah. I know you’ve been thinking about this the entire time, and now it’s here—the SPEED ROUND! Wahoo! This means super-​fast question followed by stunningly swift answers. Are you ready to meet the challenge? 

DK: Let’s do it!

RVC: If you could only have one app on your phone, it’d be…

DK: Waze. (Wonky sense of direction here.)

RVC: Funniest word in the English language?

DK: Kerfuffle.

RVC: Guiltiest pleasure to order at Timmie’s?

DK: A sour cream donut.

RVC: What “old person” thing do you do?

DK: Fall asleep during movies.

RVC: Who sets the standard for picture book rhyme?

DK: Dr. Seuss.

RVC: Your picture book philosophy in five words or less.

DK: They can change the world.

RVC: Thanks so much, Deborah!